I’ve always been curious and passionate about all things creative. These days, I blend that curiosity with strategy to help creators bring their ideas to life.

I still have a vivid memory of being 9 years old, discovering MS Paint and Windows Movie Maker on our old family computer. I made a slideshow of family photos set to music - nothing fancy, but I was hooked. The excitement and wonder of taking something from imagination to reality never left me.
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That curiosity evolved into a creative obsession.

The time and space the lockdown gave me allowed me to sharpen my skills and start freelancing. I’ve been creating professionally ever since.

But it wasn’t always easy.In the beginning, I struggled with everything from time management to communication and pricing. I almost lost my first agency job because I couldn’t deliver on time. Those early missteps taught me how to show up better - for myself and my clients.

What I’ve learned over the years is that creativity isn’t just a talent - it’s a muscle you continually hone. It’s not about following trends or chasing likes. It’s about building your voice, your taste, and your body of work. That’s what I help other creators and brands do: develop work that’s not just well-made, but deeply intentional.

Today, I work as a creative partner to people doing meaningful things - editing videos, shaping visual identities, building systems, and helping projects grow with style and substance. And I still carry that same sense of wonder that started with a grainy family slideshow all those years ago.